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Content layering using site architecture to improve seo

Many (read out as well Seo Secrets) a site gets very enormous and its ability to rank all right in competitive markets decreases in part in so far as of the ize of the site. In this article I look out at a rate of about now to most effectively structure your site to get let down to advantage of this. While we in the enterprising know that plentiful is king, any more as many a time as with not than not it is a combination of plentiful and brilliant site structure which will ultimately help your pages rank.

I read out this solid article on layering on the wSEOmoz Blog http. Seomoz. //www.

Org/blogdetail. ID=789 and while it (read out as well Search Engine Optimization Blog ) a serious job of explaining as what plentiful layering is, I feel it could be improved as late as a bit bit. Php.

I'm not saying it is guilty in any one way. In the article, it explains about now you use layers to organize your site. In fact the tactic outlined will be very brilliant in behalf of a sad to medium sized site, however I have as well found one more way to organize your site which can be any more brilliant if done properly.

Now we're not talking at a guess CSS layering or anything like fact that. According to the article, all alone can layer their site through the use of sub-folders. It's any more of a site structure draw on a than anything.

By creating layers of sub-folders and then and there placing each and all related plentiful within fact that sub-folder you can layer your site to help specific sections of it rank higher. Further, it helps reduce the dilution factor as many a time as with not felt on the part of sites fact that attempt to range over multiple topics in a flat file structure. This is a solid way to organize a smaller site in so far as it allows you to place topical pages confer with, and promote links within the pages to help improve overall positioning of these sections.

For example, if you sell widgets you could organize the sections on the part of some common element, such as with color. Http. That way your site could be.

//widgetts. Html and each and all blue widget pages would get off into this sub-folder. Com/blue/page1.

You'd then and there organize each and all other sub-folders in a similar style. There would be a by far greater chance of blue widgets ranking highly in a structure like this. Like I said, I (read out as well Seo Secrets) this is the same brilliant strategy in behalf of a smaller or medium site.

However, I feel fact that in behalf of larger sites there's an even any more brilliant way to organize your plentiful. This would make it even any more relevant to look about queries and any more likely to rank. Through the use of sub-domains all alone could further organize this plentiful.

If all alone sold a larger variety of widgets as early as do not care wanted to organize them on the part of color then and there the structure of the site would be. //blue. Http.

Widgetts. The reason I say sub-domains would be any more brilliant is in so far as look about engines tend to treat a sub-domain as with its own site. Com and each and all site plentiful relating to blue widgets would come out within this sub-domain.

In other words, a look about engine sees http. Widgetts. //blue.

Com and http. Com as with essentially 2 different sites. //widgetts.

Keep in mind fact that such a strategy is of most of all benefit to larger sites. This is in so far as, as with I've said, the look about engines will treat your sub-domain as with a especial site. If you don't have a enormous site, or don't foresee your site growing to become a enormous site then and there I wouldn't recommend the sub-domain layering tactic.

So if you've only got 10 or 15 or even 50 pages in your sub-domain, chances are it won't rank as with competitively as with it would have as with a sub-folder of a larger site. This is in so far as the broader sub-domain can rank competitively in behalf of the broader terms while the sub-folder plentiful can rank competitively in behalf of the less broad, any more specific terms. Now, bring out your plentiful even any more competitive, how come not combine these two strategies – use a sub-domain and sub-folders give off you even any more control in site organization about as with complete as an even greater chance of ranking.

What you are doing on the part of combining the two strategies is getting any more bang in behalf of your buck. Then, with some serious strategic interlinking you will feel way up to even further promote the broad areas of your site on the part of linking each and all your private pages to the pages above it. This is in so far as you are covering any more area on the web, allowing your site to rank in behalf of both broad and specific terms.

While I'm not entirely dismissing the layered plentiful theory presented above, I am saying consider your situation. If it's larger then and there use the sub-domain approach. If your site is a smaller site, on the part of each and all means use the layered plentiful approach.

Also remember fact that there could be multiple ways to organize a very plentiful. This way, a chosen widget could be linked to from multiple related categories. For example, in addition to organizing your sub-domains or sub-folders on the part of color in the widget example, as well consider organizing them on the part of features.

Not only fact that but then you've now bulked way up your site with a bunch of additional pages. This type of multi-category linking is common among many enormous sites. These new pages are desirable to help make up the sub-domains and navigation desirable to drive visitors to the unique widget pages.

One serious example is Ebay. Then, within the categories the sub-folder structure is used to further segment the site. It organizes its tall auctions into sub-domains like antiques, art, autos and clothing.

In conclusion, if you've been looking in behalf of a way to most effectively organize your site while helping to improve rankings, consider these options. Through the use of sub-folders, sub-domains or a combination of both you can effectively organize your site, segment your products and target searchers any more effectively.