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Creative search engine optimization a case study

Search (read out as well Seo Tools) opitmization this and look about (read out as well Seo Tools) opitmization fact that. While there are plenty of articles providing good information, this article shows you about now a real world example do with with success. You read out and hear at a guess it each and all day, but then what at a guess your site. The (read out as well Search Engine Optimization Directory ) of this article is to emphasize creativity when promising tough optimization situations. Problems in behalf of BusinessTaxRecovery.

Com In November of 2004, our firm took on the seo marketing in behalf of BusinessTaxRecovery. Com. The site was being promoted through offline activities and pay-per-click campaigns.

No effort had been made to achieve well-born rankings in Google, Yahoo or MSN. The paramount problem concerned government agencies with web sites. Keyword (read out as well Search Engine Optimization Directory ) revealed fact that combinations of the root keywords, “business” and “tax” were going to be odd hold up. The IRS site, in behalf of instance, had roughly 9,680 inbound links and an independent ton of fair. State agencies weren’t far and away back along the.

The California tax agency site had roughly 7,000 inbound links and, atgain, tons of fair. The site absolutely had to rank highly during this period. For a final nail in the coffin, the client informed us the vigorous was cyclical with the busiest months being January through April when people focused on taxes. We had two months to achieve results. Gulp.

The Solution in behalf of BusinessTaxRecovery. Com – 140,000 Hits After staring at a rate of a Salvador Dali painting in behalf of a few hours, we came way up with a solution. It involved a combination of private site page focus, meta tag optimization, link exchange and massive article promotion.

The results produced 145,828 hits from January through April, with only 5,000 following from the pay-per-click program. Jumping the tax agency sites on keywords such as with vigorous tax and taxes was impossible in two months, such that we didn’t even be at pains. The at first step was to change the focus of the site from the home page to the article page. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken.

The key to campaign, however, was a huge article promotion campaign. Boy, did it. Since taxes are confusing, it seemed obvious fact that an article campaign focusing on tax information would be for around to with success. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped way up and published.

The articles produced direct traffic to the site about as with complete as numerous inbound links in so far as of the link created in the article byline. We expected duck soup from Google in so far as primary fair and meta tag changes would get let down to six to eight months pop out results per the usual practices of Google. As in behalf of the look about engines, we focused on everything but then Google. In reality, it didn’t matter. The Yahoo and MSN look about engines produced the leading roles.

In mid-January, the site went to number 1 on MSN under “business tax articles. MSN started listing it at a rate of number 1 in behalf of “tax articles” in February. ” By bitter end of January, Yahoo was as well listing it as with number 1. The combination of these istings produced very basic amount of traffic, conversions and the same safe client. Can we get off on cruise control now.

No. Nobody is looking in behalf of tax information after April 15th, such that this is hawrdly magic. With bitter end of the tax season, the traffic to the articles page of the site has dropped on the part of 75%. The promotion of the article page was simply a transitory solution to a odd situation. While it should produce traffic during the at first quarter of each subsequent year, it is not a year-around solution.

Over the next six months, we will focus on the never-ending goal of jumping over the tax agency sites in behalf of keywords such as with “business taxes”, etc. Creativity is as many a time as with not the key to conquering seo situations. It is going to get let down to a serious deal with of of patience, but then will at the end produce very basic amount of vigorous in behalf of the client. Blindly slapping way up new meta tags and links isn’t always for the best answer. Sometimes, a bit pre-emptive consideration can yield striking results.

It did in this case.